Google Analytics
Free web analytics platform from Google
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★★★★★AnalyticsEst. 2005
Google Analytics is the most widely used web analytics platform, tracking website traffic, user behavior, and conversions, with deep integration into Google Ads.
Pricing
Free
Free
Full GA4 features, up to 10M hits/month.
Analytics 360
Free
Enterprise SLA, 1B hits/month, BigQuery integration. Custom pricing.
Pros
- ✓ Free and extremely capable
- ✓ Best-in-class Google Ads integration
Cons
- ✗ GA4 transition was disruptive
- ✗ Privacy compliance requires careful setup
Features
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Event TrackingYes
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Funnel AnalysisYes
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Session RecordingNo
•
Custom DashboardsYes
Integrations
Google WorkspaceSalesforceZapier